Energetic, irreverent, beautiful clothing. Made in New York City, with love.

Tucker Banner

Established by owner and designer Gaby Basora with the aim to spread joy through versatile, comfortable and beautiful clothing. Alt & Dot helped overhaul and modernize Tucker’s online store.


  • Shopify Strategy,
  • UX & UI Design
Tucker Image
Tucker Image

More than its products.

Inspired by customer testimonials in the form of images, videos and personal anecdotes, we chose to showcase these stories to further highlight a love of the clothing and support of Gaby’s mission.

Tucker Image

From inspiration to purchase.

Stories, photos, and garments are linked, gently coaxing visitors from inspiration to purchase. Product pages subtly offer outfit inspiration, care instructions and related products. An AJAX cart is leveraged to avoid disrupting the shopping experience.

Tucker Image
Tucker Image

Browse and shop from anywhere.

Keeping the user in mind, Tucker’s airy and ethereal aesthetic was extended to mobile devices, delivering a fast and functional experience for all vistors.

Interested in working together?

Looking for general help with Shopify? Have a specific project in mind? Our team of ecommerce professionals is ready to help.

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